the answer to that question for a lot of real estate agents is yes... let me rephrase that... the answer is YES!!!
My research for this post was prompted this morning by an email I received from the Birmingham MLS with a new listing in an area I had saved. I went and looked at the listing, but there was no Virtual Tour, and this was a million dollar plus listing.
I was stunned by this! So I started doing some homework in the Birmingham Alabama Multiple Listing Service to see how many homes did not have these.
These are the results for no virtual tours...
From $100,000 to $199,000 - 90% of active listings do not have a virtual tour
From $200,000 to $299,000 - 87% of active listings do not have a virtual tour
From $300,000 to $399,000 - 82% of active listings do not have a virtual tour
From $400,000 to $499,000 - 79% of active listings do not have a virtual tour
From $500,000 to $750,000 - 74% of active listings do not have a virtual tour
From $750,000 up - 67% of active listings do not have a virtual tour
Overall, 88% of active listings on the Birmingham MLS have no virtual tour at all.
I posted these on twitter and was asked about those active listings that had zero or just one picture...
These are the results for those active listings that had zero or just one picture....
From $100,000 to $199,000 - 16% of active listings have only one or no picture
From $200,000 to $299,000 - 13% of active listings have only one or no picture
From $300,000 to $399,000 - 9% of active listings have only one or no picture
From $400,000 to $499,000 - 8% of active listings have only one or no picture
From $500,000 to $750,000 - 8% active listings have only one or no picture
From $750,000 up - 7% of active listings have only one or no picture
Overall, 20% of active listings on the Birmingham MLS have only one or no picture.
I find these numbers extremely troubling and disturbing. We cannot deny that the market is slower this year, and that to see homes sell, the stats I am hearing is that a home must
- Be in the top 30% of looks.
- Be in the bottom 30% of price.
But either way, if we cannot get someone to even come see the house... the chances are even lower now of getting it sold! For some reason I thought that when we took a listing, we had a responsibility to get it sold!
Am I somehow mistaken on this idea? Am I being naive?
I don't think that I am. Results like these are making me think that a large number of our profession is guilty of doing a disservice to their clients. (Is malpractice to strong of a word?)
Now, I know that this is not all that we need or must do to sell homes. I do not prescribe to the 3-P notion of listing..
- Put it in the MLS
- Put a sign in the yard
- Pray
I just think that the simple act of pictures is a bare bones responsibility that we ought to be doing. I can only wonder what is happening if someone isn't even taking the time to get this done.
What are your thoughts?
*** Stats were taken on 10/17/08 and are subject to change as listings are added and/or sold. Stats may also change when agents see that they have been called out.