OK, guys (and gals) it is time we make some changes to public perception!
I was meeting some clients at one of their offices recently to get a contract signed. As the husband and I walked to the wife's office we were introduced to some of her co-workers.
The wife, kindly, introduced me as their "new best friend" since I was helping them in this home buying process.
One of the coworkers responded, "Oh, Where is your badge and you aren't passing out business cards to everyone!" I responded, simply, that I didn't believe in pushy sales. We kindof laughed, and the husband added, "You don't have to be pushy, if your reputation speaks for itself."
Now, that's the story, but I had some Aha! moments as we were working that I thought were necessary to discuss.
First, the statement made by the coworker, "Oh, Where is your badge and you aren't passing out business cards to everyone!" This tells me a lot about our professional reputation. This is not what it should be. Now, don't get me wrong, while we are working I don't have any real issues with the logos on our clothes or the name tag. If we aren't working, wear the clothes, that's fine, but the name tag? Last time I met someone who worked at a retail store they weren't still wearing their name tag when they weren't at work, why are we? If we have our ears open and are actually listening the opportunities will present themselves, we shouldn't have to force it. Don't forget too, lead with a giving hand (not a shoving a card in their face hand).
Next, the statement made by my client, "You don't have to be pushy, if your reputation speaks for itself." This ought to be how we run our business,
To many agents are more concerned with numbers than they are about people!
If we contstantly work to nurture relationships, meet needs, and provide an amazing experience before, during, and after the transaction our reputation will speak for itself and that will get us more business than we can handle (and for less money!)
I disagree with many, but i'm with you on this one. I do wear a small Realtor pin on my coat. I generally were a polo with my company logo on it. Other than that I keep my mouth shut and listen.
I always have cards, but never present them unless asked. Its easy enough to spark a conversation about real estate. The person will either bite or move on to a new topic. I then move on. If they are interested I give them a card, call me and we can discuss later. It works. I don't want to be the person to avoid in any situation because I do what I do.
Build a relationship first then go from there.
Stephen, I love this statement too...I'm just not the pushy type and hate that my profession is perceived this way all of the time. I'm glad you are with me on this!
Well stated, Stephen. This goes hand in hand with a fortune cookie fortune I have taped to my computer monitor... "Doing the best at this moment puts you in the best place for the next moment."
Angela Roberts, Altamont Inspections, LLC of Western NC - Inspecting Your Investment
Hi Stephen, omg that photo you used says it all. In fact, reading your post I found myself going back to my days purchasing homes as a layperson and talking about the stereotypes myself. I haven't really thought about that recently.
I have this book called The Little Book of Connections by Jeffrey Gittomer. I'm going to have to do a review of it soon, but it was an 'aha' book for me. He talks about building relationships and trust and having good life experiences with people and THEN getting referrals....In other words, doing things for people because it's the right thing to do and satisfying and not networking to give out cards or get referrals.
It's been a pleasure getting to know you on Twitter!
I agree 100%! I wear my name badge when in the office, but take it off when I leave. I do have my little "Howard Hanna" pin on my coat and my Realtor pin on my purse. But those who know I'm in the business never fail to ask me about it. I was at Office Max yesterday, and the manager there remembers me from when I was shopping for a laptop last summer. He always says "Hey Sue! How's business going?" I'm impressed he remembers my name, even withOUT the name badge. : )
Thanks Carole!!! : )